For investment purpose, everybody need to dig deeper and keep their mind open for all ideas. It will help to forget past choices of all Investments as well as succeed in the future.
Your aim must be to identify best businesses and not stocks. Equities are always for long term horizon. So, three things which are most important to keep in mind for investing into equities are:
Industry Attractiveness
* Industries which are regulated by government, pricing and profitability are also controlled by the government itself. These aren’t as predictable as compared to industries which are not regulated by government. for example- FMCG, IT, PAINTS etc
* Capital efficiency is also important for industries. Capex requirements always remain high in capital goods sector whereas capital is only required to do branding, distribution for consumer staples, consumer discretionary. Better ROCE will generate better returns on equity.
Management Quality
* Better accounting system automatically leads to better performance in company’s stock.
* Capital allocation is very important for adding shareholders value. Return on capital must be greater than cost of capital.
* Companies which uses cash flows from operations to fund it’s business growth are superior than companies which raises funds via debt.
Competitive Advantage
* Brands and reputation are extremely expensive to build, maintain and sustain. However, once built, they are powerful source of competitive advantage.
* A company’s ROCE is a broad measure for competitive advantage. Generally, better ROCE over industry’s average ROCE is likely have sustainable competitive advantage.
These three are the key points for investing in equities. Read annual reports, promoters interviews and news that focuses on economy as well as industries. This will help to get better understanding of industries and companies.



